Ranya: A skincare brand born with a point of view
A Dubai-born D2C skincare label needed more than a logo. It needed a reason to exist in a crowded shelf. We built the strategy, identity, and launch story from zero.
The challenge
The founders had a strong product and no brand. In a category owned by global giants and a hundred lookalike 'clean beauty' startups, launching quiet meant launching invisible.
The direction
- 01
Positioned Ranya around 'skin honesty': no miracle claims, just transparent formulation. No regional competitor owned that stance.
- 02
Built a warm, editorial identity system that photographs beautifully on shelf and on feed, with Arabic-English dual-language typography.
- 03
Directed the launch campaign across social, influencer seeding, and retail pop-up. One story, every touchpoint.
The impact
from strategy to launch
Instagram followers in 90 days
first-quarter sales vs. target
“They didn't give us a brand book. They gave us a direction the whole company now uses to make decisions.”
Next case
Crave District