Nomad Coffee Roasters: From local roastery to regional content brand
A specialty roastery with cult in-store love and no digital presence. We turned their obsession with craft into a content brand people follow like a magazine.
The challenge
Nomad's baristas could talk about coffee for hours, but the brand posted twice a month. Meanwhile bigger chains outspent them everywhere that mattered.
The direction
- 01
Made the roastery itself the content studio, with a weekly documentary-style series on sourcing, roasting, and the people behind the bar.
- 02
Built a flow of platform-native formats: 60-second origin stories, brew-method battles, staff taste tests.
- 03
Seeded monthly drops with regional food creators, briefed on story angles instead of scripted ads.
The impact
weekly episodes and counting
follower growth in one year
locations funded by the growth
“People walk in quoting our videos. That never happened with ads.”
Next case
Ranya